S7 Bonus: The Integration Bottleneck: Reclaiming 50% of R&D Capacity with Michael Zuercher, Co-Founder & CEO of Prismatic

Michael Zuercher has been in tech since he was young, starting his first company when he was 19 years old. A lot of his path to his current place is through that prior company. He is married with 3 kids, living in South Dakota, and is a pilot. Beyond these things, he is a machinist as a hobby - in fact, he created logos for his current team as they shipped their MVP.

In his prior company, Michael built numerous amount of productized integrations across his platform and thousands of customers. No matter their state of growth, these integrations were always a significant challenge. After selling the company in 2018, he decided to build the thing he wished he had back then.

This is the creation story of Prismatic.