S7 Bonus: The Twilio for PDFs: Converting Messy Business Documents into Developer APIs with Josh Lewis, Co-Founder & CEO of Sensible

Josh Lewis was fascinated by computers in the late 80's / early 90's. In the early days, he was neighborhood tech support, fixing people's computers around the block. He quickly moved into programming, but he moved off from technology in college, targeting philosophy and going to grad school. In doing research with a computer science component, he was pulled back into tech and went to work in Palo Alto. Outside of tech, he's a Dad taking care of his young family. Also, he plays competitive drafts of Magic the Gathering, along with Tennis.

At his last company, Josh experienced a recurring problem in spades, where account managers were spending large amounts of time with data entry of standardized forms and information. When he looked for the Twilio for PDF's, he couldn't find a tool to solve his problem.

This is the creation story of Sensible.