S7 Bonus: Why Correlation Lies: Engineering True GTM Accountability with Mark Stouse, Founder & CEO of Proof Analytics

Mark Stouse was a CCO and CMO in large companies like Honeywell Aerospace. He claims that he is not a data scientist, but can play one on TV. He got to a high degree of organizational maturity, and could understand and speak to the needs of a data scientist. If he wasn't pursuing his current venture, he would likely be a history professor, as he is seriously passionate about 15th century innovation and the pre renaissance era. He is also a parent of 2 teenage boys, so outside of tech and history, he spends time doing what they want to do.

As a communications and marketing leader, Mark was frustrated with the lack of recognition for his marketing teams to the bottom line. In addition, he solved major analytics problems at his prior companies, but had massive budgets to do so. He saw that software and automation was the way forward.

This is the creation story of Proof Analytics.