S7 E24: From Scaling Frank And Oak to Engineering Decentralized Brand Communities with Ethan Song of RareCircles

Ethan Song is a boarder through and through - enjoying snowboarding, surfing, etc. and doing it as often as he can. He loves to read, and has moved more into non-fiction over fiction as he has gotten older. Prior to his current venture, he co-founded Frank & Oak, a successful thoughtful and ethical apparel and e-commerce company.

After the successes of his prior company, Ethan started to explore web3 as a technology, and a product offering. He noticed that most people were focusing on visual assets, but he wanted to create a tool that allows companies to depend their engagement - and revenue - with their customers.

This is the creation story of RareCircles.