S9 E3: Embedded Lending Infrastructure and Navigating Emerging Market API Scaling with Reinis Simanovskis, Co-Founder & CPO of Finfra

Reinis Simanovskis was born in Latvia. He comes from a family of exact sciences - physic, math, tech, etc. - which gave him a clear path of where to go professionally. He started coding classes in middle school, but quit to purse road cycling, of which he was very successful. He still rides today, nearly 200-300 kilometers per ride. He has worked in London, Africa, and eventually landed in Jakarta - and aligned with his travels, he is an adventurous foodie.

In the past, Reinis and his co-founders noticed that no one was approaching embedded finance in Indonesia. At the same time, he was seeing other companies be successful at this very thing in the US and other countries, and they started to realize the magnitude of the opportunity.

This is the creation story of Finfra.